“We aim to make Peacock as widely available as possible, so we’re excited to bring the service to millions more people who stream on Fire TV and Fire tablets,” Maggie McLean Suniewick, NBCUniversal’s president of business development and partnerships, direct-to-consumer, said in a statement. Comcast has been mulling the prospect of acquiring Roku as well as ViacomCBS, according to the Journal story.
Separately, in September 2020, NBCU inked a distribution deal for Peacock with Roku, after the two sides had haggled over distribution terms including how to split advertising and over Roku’s request for NBCU content for the free, ad-supported Roku Channel. But Peacock had fewer than 10 million paying subscribers as of May, the Wall Street Journal reported, citing an anonymous source. 1 item purchased overall, according to Amazon.Īs of the end of the first quarter of 2021, Peacock had 42 million “sign-ups,” according to Comcast. During this week’s Prime Day (June 21-22) sales event, Fire TV Stick 4K with Alexa Voice Remote was the No. However, NBC knows that the Premier League's draw is enough to convert most skeptics.The lack of an easy way for Amazon Fire TV users to access Peacock has represented a big black hole for NBCU: Amazon boasts more than 50 million active monthly users of Fire TV devices. with easy access to one of world football's most entertaining competitions.Īmerican soccer audiences, even the most engaged, do not immediately embrace having to pay for an additional streaming service. The Premier League and NBC, via NBCSN, have found incredible success by providing TV audiences across the U.S. What this means for soccer fansįelipe Cardenas, soccer writer: Moving the majority of the Premier League's matches to Peacock will further rankle the league's American audience.
And some races originally set for NBCSN could even move to big NBC, something that would make many folks within the NASCAR industry quite happy as it would mean even more eyeballs on their product. A frequent lament among many NASCAR fans is that NBCSN is hard to access due to being in a higher-tier package, a complaint that will no longer be valid. Jordan Bianchi, motorsports writer: NBCSN shutting down could actually be considered a boon to NASCAR, too. This also puts the NHL in a spot where it could better facilitate a second national TV partner, similar to the deal the NBA has with multiple national providers. If the NHL is going to stick with NBC as its sole partner in the next national deal, Peacock will almost certainly be involved. In the long term, this could come into play with the NHL's expiring deal with NBC at the end of the 2020-21 season. USA is in more homes (86.2 million to 80.6) and has more viewers. In the short term, the NHL moving from NBCSN to USA is actually a positive for the league.
Sean Shapiro, NHL business writer: For the NHL this comes at a fascinating time. The reality is they don’t have enough top-tier sports properties to drive big audiences and subscriber fees to ESPN levels. NBCSN is currently in 80.6 million homes but the ratings have never been high. How much gets moved is the calculus all of these companies must weigh as they build their streaming service. What does this mean for major properties such as the NHL, NASCAR, the Olympics and EPL, all which had lived on NBCSN? NBCUniversal says they will move the premium sports properties to USA Network as well as its broadcast channel in addition to Peacock. (Fans of the EPL are already familiar with this strategy.) The clear focus here is for NBCUniversal to grow its Peacock streaming service. Richard Deitsch, media reporter: This move has been predicted by industry insiders and kudos to SBJ’s John Ourand for the news break.